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IWC INTRODUCES NEW BIG PILOT’S WATCH WITH PERPETUAL CALENDAR
Schaffhausen, 7th April 2021 – IWC Schaffhausen has launched the Big Pilot’s Watch Perpetual Calendar at the digital Watches & Wonders exhibition. The timepiece with a stainless steel case and a blue dial continues the long-standing tradition of perpetual calendar watches in the Big Pilot’s collection. Developed in the 1980s by...
Jaeger-LeCoultre presents the Reverso Tribute Small Seconds in green
When the Reverso was created in 1931, the Manufacture immediately recognised the design’s wide appeal beyond the sporting arena for which it was originally conceived and, within the first year, began to offer colourful variations on the original black dial. In chocolate brown, red, burgundy or blue, the lacquered dials...
Jaeger-LeCoultre shines the spotlight on Rare Handcrafts™ (Métiers Rares®) with four exceptional Reverso One timepieces
As a canvas for artistic expression, the double-sided case of the Reverso is unique in watchmaking – an opportunity for the artisans of Jaeger-LeCoultre’s Métiers Rares® (Rare Handcrafts™) workshop to unleash their skills in the art of decoration. For 2021 the Maison introduces four sparkling new Reverso One models that...
Jaeger-LeCoultre unfolds infinity in four chapters with the Reverso Hybris Mechanica Calibre 185
La Grande Maison celebrates an icon, the Reverso, by releasing the most complicated timepiece ever presented in this emblematic collection. The Reverso Hybris Mechanica Calibre 185 is the result of over six years of development, combining key areas of savoir-faire at Jaeger-LeCoultre with innovative new astronomical indications. It is the...
THE 85-YEAR LEGACY OF PILOT’S WATCHES
Schaffhausen, 7th April 2021 – From the ‘Special Pilot’s Watch’ and pure functionality of its military observation and navigation watches, all the way to its modern pilot’s watches: IWC has extensive experience and expertise in manufacturing precise, robust instruments for the cockpit. The scent of kerosene with a hint of adventure:...
IWC SCHAFFHAUSEN LAUNCHES MOBILE APP WITH VIRTUAL WATCH TRY-ON
Schaffhausen, 6th April 2021 – IWC Schaffhausen launches a smartphone app in time for the digital Watches and Wonders exhibition. This IWC APP will bring the Swiss luxury watchmaker even closer to watch lovers, connecting IWC’s global family digitally. The signature launch feature is a virtual watch try-on based on Augmented...
Jaeger-LeCoultre REVERSO: TIMELESS STORIES SINCE 1931 - The story of an icon
THE STORY OF AN ICON The Reverso story began with a challenge: to create a wristwatch that could be worn on the polo field without being smashed. In 1930 César de Trey, a successful entrepreneur who was well acquainted with both Jacques-David LeCoultre and the Parisian firm of Jaeger SA...
IWC SCHAFFHAUSEN LAUNCHES NEW TIMBERTEX PAPER-BASED WATCH STRAPS
Schaffhausen, 11 March 2021 – IWC Schaffhausen has unveiled new TimberTex straps, made from a low-impact paper-based material. This pioneering creation is the result of in-depth research and development and reflects IWC’s ongoing commitment to innovation and responsible watchmaking. IWC has long led the luxury watch sector in the development...
NEW LIMITED EDITION PAYS TRIBUTE TO 1994 ICONIC “BLACK FLIEGER”
Schaffhausen, 25th February 2021 – With the Pilot’s Watch Chronograph Edition “Tribute to 3705”, IWC Schaffhausen travels back in time to honour the legendary Ceramic Fliegerchronograph (ref. 3705) from 1994. After fading into obscurity for almost a quarter of a century, it became a cult classic and is now considered one of...
Jaeger-LeCoultre announces a new book: Reverso
Jaeger-LeCoultre announces the publication of a new book, Reverso, launched in collaboration with luxury publisher Assouline. This richly illustrated volume traces the story of one of the world’s most recognizable wristwatches through archive images and original photography, together with an evocative text by noted author historian journalist and horological specialist Nicholas Foulkes....
Jaeger-LeCoultre On the eve of the Reverso’s 90th anniversary, Jaeger-LeCoultre unveils a special Tribute edition in burgundy red
As the Reverso approaches its 90th anniversary in 2021, Jaeger-LeCoultre reinterprets one of its most admired models. Issued in a limited edition, with a burgundy-red dial and pink gold case, the Reverso Tribute Duoface Fagliano pays tribute to a design of rare longevity. Created in 1931, at the height of...
Straw and gold: A new technique in fine watchmaking
Straw and gold: A new technique in fine watchmaking Designed inside the Maison des Métiers d’Art in La Chaux-de-Fonds, the Ronde Louis Cartier watch unveils its new creations for 2020 that highlight straw and gold marquetry. A stunning display of craftsmanship and shared expertise, 4 colors of gold are brought...
Jaeger-LeCoultre presents a new Master Ultra Thin uniting a moon phase display with a tourbillon
Jaeger-LeCoultre’s Master Ultra Thin collection epitomises the Manufacture’s philosophy of uniting technical virtuosity with enduring beauty, and in 2020 it is enriched by the new Master Ultra Thin Tourbillon Moon. The new timepiece combines two of horology’s most cherished complications for the first time in the Maison’s long history – a...
IWC CONGRATULATES THE MERCEDES-AMG PETRONAS FORMULA ONE TEAM AND LEWIS HAMILTON AS THEY MAKE TITLE HISTORY
Schaffhausen, 15th November 2020 - IWC Schaffhausen is proud to congratulate its long-standing partner, the Mercedes-AMG Petronas Motorsport Formula One team and brand ambassadors Lewis Hamilton and Valtteri Bottas on their historic title successes this Formula OneTM season. At Sunday’s FORMULA 1 DHL TURKISH GRAND PRIX 2020, Hamilton secured his...
SEASON'S GREETING - Baume & Mercier- ASK FOR THE MOON
THIS HOLIDAY SEASON, ASK FOR THE MOON Baume & Mercier has designed a variety of timepieces to brighten your holidays. Among these, the Brand highlights two models carefully created in its workshops in Les Brenets, in the Swiss Jura. Each of their dials features one of watch aficionados’ favorite heavenly...
BAUME & MERCIER - The BAUME OCEAN Limited Edition
BAUME & MERCIER LAUNCHES THE BAUME OCEAN LIMITED EDITION Geneva, October 20, 2020 – BAUME & MERCIER continues its commitment to the planet with the launch of a new model: the BAUME OCEAN Limited Edition. Available in two color versions, blue and green, this new BAUME watch is created in...
Baume & Mercier - The BAUME Collection is back!
THE BAUME COLLECTION ARRIVES AT BAUME & MERCIER Geneva, October 20, 2020 – Following the announcement made in May 2020, BAUME & MERCIER formalizes the return of BAUME in the form of a collection featuring six models and two limited editions: BAUME OCEAN. BAUME & MERCIER continues to write its...
IWC PRESENTS PILOT’S WATCH CHRONOGRAPH TOP GUN EDITION “SFTI” IN BLACK CERAMIC AND CERATANIUM
Schaffhausen, 15th October 2020 – IWC Schaffhausen complements its TOP GUN range of Pilot’s Watches with the Pilot’s Watch Chronograph TOP GUN Edition “SFTI”. The new model takes inspiration from the “Strike Fighter Tactics Instructor” watch, which was created in 2018 in honor of the US Naval Aviation Community and...
Jaeger-LeCoultre The Sound Maker celebrates a distinguished musical legacy: Jaeger-LeCoultre presents landmark timepieces from its Heritage collection
For Jaeger-LeCoultre, chiming watches hold a special significance and over the past 150 years, they have had a major presence in the Maison’s portfolio of complicated timepieces. Since producing its first minute repeater in 1870, the Manufacture has developed more than 200 chiming watch calibres. It has mastered all forms of chiming...
Jaeger-LeCoultre Introduction of Polaris Mariner - High-performance diving watches for the Jaeger-LeCoultre Polaris collection
Paying homage to its distinguished diving watch legacy and drawing upon more than a century of expertise in chiming watches, the Grande Maison introduces Jaeger-LeCoultre Polaris Mariner – adding two new high-performance timepieces to the sporty-elegant Jaeger-LeCoultre Polaris collection. Thanks to the Manufacture’s expertise in striking movements, the Memovox has...