News

To mark 90 years since the birth of the Reverso, Jaeger-LeCoultre will present a major exhibition tracing the history of this remarkable timepiece. Opening in Shanghai this summer, the Reverso Stories exhibition will travel to Paris later in the year. Created in 1931, the Reverso is a design of rare...

For Summer 2021, Jaeger-LeCoultre introduces a new way for Reverso owners to express their personal style. A new strap, created in partnership with Casa Fagliano, captures the relaxed mood of the season and lends an air of casual confidence to the timeless modernity of the Reverso. Inspired by the distinctive...

Showcasing a rich heritage of chiming watches and a specially commissioned work by Swiss artist Zimoun The Sound Maker exhibition by Jaeger-LeCoultre opened at Dongdaemun Design Plaza in Seoul this Tuesday, 15th of June, in the presence of Kim Woo-Bin, a Friend of the Maison. The Sound Maker exhibition immerses visitors...

Celebrating its 11th year of continuous partnership with Shanghai International Film Festival, Jaeger-LeCoultre this weekend announced the winner of the 2021 Glory to the Filmmaker award, as well as its continued support of the cinematic arts through the Film Restoration Programme. On Friday, following the red carpet opening ceremony of...

Schaffhausen, 3rd June 2021 – Following the launch of its new Pilot’s Watch collection in April, IWC Schaffhausen kicks off a global advertising campaign focusing on the Big Pilot’s Watch. The campaign features seven-time FIA Formula One™ World Drivers’ Champion Lewis Hamilton, who has been an IWC brand ambassador since...

A fresh summer look for the Riviera Originally created in 1973, the Riviera watch has been given a new lease on life this year. It is going green this summer to express the energy, joie de vivre, and natural environment of its homeland: the elegant coasts of the Mediterranean. The...

The Baume collection continues its story under the principles of sustainability, a circular economy and environmental protection by the launch of a new special edition of its upcycled timepiece. Following the success of a first Baume Skate – HRS edition timepiece in 2018, and the Baume Ski – Zag Editions...

Jaeger-LeCoultre is delighted to celebrate The Sound Maker with its new friend of the Maison, Kim Woo-Bin, during a unique exhibition taking place in Seoul this summer. The Sound Maker exhibition will immerse visitors in the creative and cultural universe of Jaeger-LeCoultre, exploring the uniquely rich heritage – past, present...

THE STORY OF INNOVATION As the launch of the Reverso Soixantième in 1991 coincided with the rebirth of mechanical watchmaking that followed the quartz crisis, the Reverso embraced its potential to be much more than a time-only watch. It became the vehicle through which the Manufacture would redevelop its expertise...

Schaffhausen, 21st May 2021 – IWC Schaffhausen and Mercedes-AMG have launched the Pilot’s Watch Chronograph Edition “AMG”. This timepiece is the latest product to celebrate the partnership that has linked the Swiss luxury watchmaker and the German car manufacturer since 2004. The first IWC Pilot’s Watch Chronograph in titanium is powered by...

3rd May 2021 – To mark MR PORTER’s first decade as the leading, global destination for men’s style, IWC Schaffhausen has partnered with MR PORTER to launch the “10 Years of MR PORTER” Limited Edition Pilot’s Watch Chronograph. This special collaboration is the first time both brands have developed an...

With the Big Pilot’s Watch Constant-Force Tourbillon Edition “IWC Racing”, IWC Schaffhausen presents a horological masterpiece in a design inspired by the technical world of motorsport. The timepiece features IWC’s patented constant-force mechanism, which transmits even impulses of force to the escapement, ensuring a highly exact rate. The matte black...

In the 90 years since the Reverso was born in 1931, it has become one of the most immediately recognizable watches of all time – a rare example of a design appreciated equally by men and women. For 2021, Jaeger-LeCoultre introduces a new interpretation of one its most admired models,...

Schaffhausen, 22nd April 2021 – WWD China hosted a digital summit between IWC Schaffhausen’s CMO Franziska Gsell and newly-announced IWC brand ambassador, supermodel and Chinese fashion entrepreneur Lu Yan. Chaired by Johannes Neubacher, co-founder and chief content officer of WWD China, the webinar took place on April 22nd to mark...

Schaffhausen / Shanghai – At this year’s Shanghai Edition of Watches and Wonders, IWC Schaffhausen is making its mark with the unveiling of several new additions to its iconic Pilot’s Watch collection, including the new flagship IWC Big Pilot’s Watch 43. Visitors to the show have the opportunity to discover...

Ninety years ago, Jaeger-LeCoultre created the Reverso, an ingenious solution for polo players who wished to protect the glass of their watches while playing matches. With its swivelling case and distinctive Art Deco lines, it was to become a classic of 20th-century design. The Maison soon began to introduce new...

AN ICON MAKES A RETURN The Riviera watch, a legacy of Baume & Mercier design Created in 1973, the Riviera watch returns this year to revive the spirit of a distinguished watchmaking era. One of the Brand’s icons, it still features the distinctive bezel and streamlined steel watchcase that have...

Classima signature trends in 2021 Classima: perennially modern Classima is a classic round timepiece with perfectly balanced proportions, and it is a delight to wear. Baume & Mercier brings a touch of modernity to this highly acclaimed collection with a wide array of materials, from the most traditional to the...

Hampton, a symbol of renewal The Hampton Collection, both creative and elegant This philosophy is expressed through one of its iconic collections: Hampton is a famous watch with a rectangular case that was unconventional and avant-garde when it was launched. It was designed in tribute to Art Deco, the famous...

Schaffhausen, 7th April 2021 – IWC Schaffhausen has launched the Big Pilot’s Watch Perpetual Calendar TOP GUN Edition “Mojave Desert” and the Big Pilot’s Watch TOP GUN Edition “Mojave Desert” at the digital Watches & Wonders exhibition. Continuing its series of TOP GUN models in sand-coloured ceramic, this is the first...