News

Schaffhausen, October 25, 2021 - IWC Schaffhausen is adding two Ceratanium® models to its TOP GUN Pilot’s Watch range. Engineered in Schaffhausen, this innovative new material combines the structural integrity of titanium with a scratch resistance similar to that of ceramic and features a striking matte black color. The Big...

Schaffhausen, October 16, 2021 – On the occasion of the 78th Goodwood Members’ Meeting, IWC Schaffhausen and Hot Wheels™ celebrate the return to Goodwood with the unveiling of the “IWC x Hot Wheels™ Racing Works” collector’s set. Simultaneously, the brand’s motorsport team, IWC Racing, is set to line up on...

Schaffhausen, 9th September 2021 – IWC Schaffhausen has launched three new chronographs in its Pilot’s Watches collection. The new ceramic models are directly inspired by timepieces that the brand created in the context of its military programme in collaboration with selected squadrons of the U.S. Navy. The Pilot’s Watches Chronograph Editions...

Schaffhausen, 2nd September 2021 – IWC Schaffhausen has unveiled the Pilot’s Watch Automatic Edition “Laureus Sport for Good”. The timepiece is the 15th special edition that the Swiss luxury watch manufacturer has created to support the work of Laureus Sport for Good. For the first time, a hard and scratch-resistant...

Four unique Pilot’s Watches representing the mission’s values of Leadership, Hope, Generosity and Prosperity will travel into space before being auctioned in aid of St. Jude Children’s Research Hospital® Schaffhausen, 26th August 2021 – To support Inspiration4, the world’s first all-civilian mission to orbit, IWC Schaffhausen has designed and donated a series...

Schaffhausen, 11th August 2021 – IWC Schaffhausen is proud to welcome Eileen Gu to the brand’s universe. Shortly before her 18th birthday, the prodigy is a medal-winning freestyle skier, sought-after fashion model and future university student. She is the perfect embodiment of a multifaceted modern woman, using her voice to...

Schaffhausen, 3rd June 2021 – Following the launch of its new Pilot’s Watch collection in April, IWC Schaffhausen kicks off a global advertising campaign focusing on the Big Pilot’s Watch. The campaign features seven-time FIA Formula One™ World Drivers’ Champion Lewis Hamilton, who has been an IWC brand ambassador since...

Schaffhausen, 21st May 2021 – IWC Schaffhausen and Mercedes-AMG have launched the Pilot’s Watch Chronograph Edition “AMG”. This timepiece is the latest product to celebrate the partnership that has linked the Swiss luxury watchmaker and the German car manufacturer since 2004. The first IWC Pilot’s Watch Chronograph in titanium is powered by...

3rd May 2021 – To mark MR PORTER’s first decade as the leading, global destination for men’s style, IWC Schaffhausen has partnered with MR PORTER to launch the “10 Years of MR PORTER” Limited Edition Pilot’s Watch Chronograph. This special collaboration is the first time both brands have developed an...

With the Big Pilot’s Watch Constant-Force Tourbillon Edition “IWC Racing”, IWC Schaffhausen presents a horological masterpiece in a design inspired by the technical world of motorsport. The timepiece features IWC’s patented constant-force mechanism, which transmits even impulses of force to the escapement, ensuring a highly exact rate. The matte black...

Schaffhausen, 22nd April 2021 – WWD China hosted a digital summit between IWC Schaffhausen’s CMO Franziska Gsell and newly-announced IWC brand ambassador, supermodel and Chinese fashion entrepreneur Lu Yan. Chaired by Johannes Neubacher, co-founder and chief content officer of WWD China, the webinar took place on April 22nd to mark...

Schaffhausen / Shanghai – At this year’s Shanghai Edition of Watches and Wonders, IWC Schaffhausen is making its mark with the unveiling of several new additions to its iconic Pilot’s Watch collection, including the new flagship IWC Big Pilot’s Watch 43. Visitors to the show have the opportunity to discover...

Schaffhausen, 7th April 2021 – IWC Schaffhausen has launched the Big Pilot’s Watch Perpetual Calendar TOP GUN Edition “Mojave Desert” and the Big Pilot’s Watch TOP GUN Edition “Mojave Desert” at the digital Watches & Wonders exhibition. Continuing its series of TOP GUN models in sand-coloured ceramic, this is the first...

Schaffhausen, 7th April 2021 – IWC Schaffhausen has presented the Big Pilot's Watch Shock Absorber XPL at the digital Watches and Wonders exhibition, the first watch to feature the brand’s patented new shock absorber system. Developed over eight years, the SPRIN-g PROTECT system is based on a cantilever spring that suspends the movement...

Schaffhausen, 7th April 2021 – IWC Schaffhausen has unveiled the Big Pilot’s Watch 43 at the digital Watches & Wonders exhibition. A faithful interpretation of the iconic observation watch design, the new model features an ergonomic 43-millimetre stainless steel case. Available with either a black or blue dial, it is...

Schaffhausen, 7th April 2021 – IWC Schaffhausen has launched the Pilot’s Watch Chronograph 41 at the digital Watches & Wonders exhibition. The new model features a stainless steel case in a compact size of 41 millimetres and is available with a blue or green dial. To underscore the brand’s expertise...

Schaffhausen, 7th April 2021 – IWC Schaffhausen has launched the Big Pilot’s Watch Perpetual Calendar at the digital Watches & Wonders exhibition. The timepiece with a stainless steel case and a blue dial continues the long-standing tradition of perpetual calendar watches in the Big Pilot’s collection. Developed in the 1980s by...

Schaffhausen, 7th April 2021 – From the ‘Special Pilot’s Watch’ and pure functionality of its military observation and navigation watches, all the way to its modern pilot’s watches: IWC has extensive experience and expertise in manufacturing precise, robust instruments for the cockpit. The scent of kerosene with a hint of adventure:...

Schaffhausen, 6th April 2021 – IWC Schaffhausen launches a smartphone app in time for the digital Watches and Wonders exhibition. This IWC APP will bring the Swiss luxury watchmaker even closer to watch lovers, connecting IWC’s global family digitally. The signature launch feature is a virtual watch try-on based on Augmented...

Schaffhausen, 11 March 2021 – IWC Schaffhausen has unveiled new TimberTex straps, made from a low-impact paper-based material. This pioneering creation is the result of in-depth research and development and reflects IWC’s ongoing commitment to innovation and responsible watchmaking. IWC has long led the luxury watch sector in the development...