Schaffhausen, 8th September 2022: IWC Schaffhausen kicks off a worldwide advertising campaign with Gisele Bündchen to launch its new Portofino collection. The Swiss luxury manufacturer is proud to collaborate with the Brazilian model and environmentalist for the campaign, especially in light of her new role as IWC’s first-ever Environmental and Community Projects Advisor. In the campaign, Gisele wears different Portofino models - including the new Portofino Chronograph 39 with the IWC-manufactured 69355 calibre movement and a sapphire glass case back.

Gisele Bündchen embodies elegance and sustainability like no other. Goodwill Ambassador for the United Nations Environmental Program since 2009, she has also been honoured by renowned academic institutions such as Harvard University for her longstanding commitment to key environmental issues. However, Bündchen is rather known as one of the most successful supermodels in the world. Throughout her 27-year career, she has been photographed by legendary photographers and walked the runways of the best-known fashion houses. Following her appointment as IWC’s very first Environmental and Community Projects Advisor, the manufacturer has chosen Bündchen to be the face of its new Portofino campaign.

In the campaign, Bündchen wears different watches from the new Portofino collection. Among them is the new Portofino Chronograph 39 (Ref. IW391502), which combines the classic and elegant Portofino design with a sporty chronograph complication in an easy-to-wear case size of 39 millimetres. The chronograph features a stainless steel case, a silver-plated dial, and rhodiumplated hands and appliques. The IWC-manufactured 69355 calibre movement powers the watch. This robust and precise chronograph movement in the classic column-wheel design enables the measurement of stop times of up to 30 minutes and can be admired through a sapphire glass case back. In addition, the chronograph is fitted with a beige strap made of fully traceable Swiss calf leather. Thanks to the integrated quick-change system, the timepiece can easily be paired with a casual or elegant outfit.


As part of a comprehensive upgrade of the Portofino line, IWC Schaffhausen introduces new Portofino models in 34 millimetres and 37 millimetres. The Portofino Automatic 34 collection has been enhanced with new colours, calfskin straps, and a newly engineered metal bracelet. The new Portofino Automatic Day & Night 34 enchants with its charming day and night complication. The Portofino Automatic 37 and Portofino Automatic Moon Phase 37 feature self-winding movements from the IWC-manufactured 32000 calibre family with a power reserve of 120 hours and sapphire glass case backs. As for the diamond-set bezels, the case geometry has been optimized to accommodate larger diamonds. They now reflect the light better thanks to the improved setting.

The Portofino Chronograph 39 is available through IWC boutiques, authorised retail partners or online at In addition, the timepiece is eligible for registration under the My IWC care program and can benefit from a 6-year extension to the standard 2-year International Limited Warranty.




IWC Schaffhausen is a leading Swiss luxury watch manufacturer based in Schaffhausen in the north-eastern part of Switzerland. With collections like the Portugieser and the Pilot’s Watches, the brand covers the whole spectrum from elegant to sports watches. Founded in 1868 by the American watchmaker and engineer Florentine Ariosto Jones, IWC is known for its unique engineering approach to watchmaking, combining the best of human craftsmanship and creativity with cutting-edge technology and processes. 

Over its more than 150-year history, IWC has earned a reputation for creating professional instrument watches and functional complications, especially chronographs and calendars, which are ingenious, robust, and easy for customers to use. A pioneer in the use of titanium and ceramics, IWC today specialises in highly engineered watch cases manufactured from advanced materials, such as coloured ceramics, Ceratanium®, and titanium aluminide. 

A leader in sustainable luxury watchmaking, IWC sources materials responsibly and takes action to minimise its impact on the environment. Along the pillars of transparency, circularity, and responsibility, the brand crafts timepieces built to last for generations and continuously improves every element of how it manufactures, distributes, and services its products in the most responsible way. IWC also partners with organisations that work globally to support children and young people.

Shop IWC Schaffhausen Watches at Cooper Jewelers