BAUME & MERCIER LAUNCHES THE BAUME OCEAN LIMITED EDITION
Geneva, October 20, 2020 – BAUME & MERCIER continues its commitment to the planet with the launch of a new model: the BAUME OCEAN Limited Edition. Available in two color versions, blue and green, this new BAUME watch is created in collaboration with Waste Free Oceans (WFO) and SEAQUAL INITIATIVE, two partners that collect plastic debris from the seas to transform them into innovative products. The BAUME OCEAN Limited Edition represents the combination of balanced design, technical expertise and a unique vision of watchmaking that inspires the Brand on a daily basis.
The BAUME OCEAN Limited Edition is the first creation released since BAUME was integrated as a collection into the Baume & Mercier family in last May. This model symbolizes the Brand’s intention to establish an ecological ethic and to pursue the path that it began in 2018 with BAUME. The collaboration with the NGO WFO and the SEAQUAL INITIATIVE reflects this approach, which combines two key beliefs in the Brand’s development: eco-responsibility and innovation.
“The BAUME OCEAN Limited Edition from the BAUME collection is much more than a product. It symbolizes our determination to support our partners – WFO and SEAQUAL INITATIVE – in their daily combat against marine pollution, and to participate in a global consideration of the Brand’s role in today’s society,” explains David Chaumet, CEO of Baume & Mercier.
AN AUTOMATIC MOVEMENT CASED IN RECYCLED PLASTIC WITHIN AN ALUMINUM SHEATH
The BAUME OCEAN Limited Edition watch reflects the unique design that brought Baume success, with an off-center crown located at 12 o’clock, and moving in black anodized aluminum. The 42mm case is crafted using a recycled plastic cap produced by the NGO WFO, a historical partner of BAUME; and the case is then sheathed in blue or green anodized aluminum. The cap is made up of 80% recycled plastic gathered by the partner NGO Waste Free Oceans and reinforced with 20% glass fibers to increase its resistance. To craft the case of the BAUME OCEAN Limited Edition in recycled materials, Baume & Mercier worked in close collaboration with WFO, selecting the plastic debris from the ocean that offers the highest performance, durability, and quality.
A DISTINCTIVE DESIGN AND UNIQUE HOUR DISPLAY
In deep gray, the streamlined dial features a mise en abyme effect created by various layers and finishes. On the strength of its design expertise, BAUME & MERCIER offers an original time display with a central hour hand for a very unique look. In oceanic blue, the aluminum flange creates a strong contrast, bringing even more character to this resolutely eco-responsible timepiece. Driven by a tried-and-true “Swiss Made” self-winding mechanical movement (SW-200), water-resistant to 30 meters, the BAUME OCEAN Limited Edition was assembled in the Baume & Mercier workshops in Les Brenets at the heart of the Swiss Jura, and so it benefits from the Brand’s full expertise.
“We are delighted to pursue the partnership with Baume & Mercier, which began in 2018 with the BAUME project. Throughout this latest partnership period, we worked in close collaboration for the debris-gathering operations, particularly in the Azores, focusing on the development of high-quality products using recycled materials. The BAUME OCEAN Limited Edition watch is the result of this great collaboration, and it heralds other joint projects based on recycling and the circular economy!” explains Bernard Merkx, founder of Waste Free Oceans.
AN ECOLOGICAL “SEAQUAL® YARN” STRAP DEVELOPED WITH SEAQUAL INITIATIVE
The BAUME OCEAN Limited Edition watch is equipped with an interchangeable strap in a material called SEAQUAL® YARN, made with upcycled marine plastic. The gray RPET strap features blue or green overstitching, trimmed with black along the edge and lined with natural cork for optimal comfort in wear.
“We are very proud to have BAUME & MERCIER in our community to fight marine litter. SEAQUAL INITIATIVE is a unique collaborative community of individuals, organizations and companies working together to help clean our oceans, raise awareness of the issue of marine litter and highlight those helping to fight it” explains a representative of the SEAQUAL INITIATIVE
ECO-RESPONSIBLE TO THE TIPS OF ITS HANDS
Like its predecessors, the BAUME OCEAN Limited Edition will be presented in a hexagonal package made of recyclable cardboard and lined with recycled polyester felt. Demonstrating the Brand’s intention to continually go one step further in using innovative or recycled materials and to play an active role as part of the new circular economy.
5% FOR THE PLANET
In keeping with the BAUME commitment – donating 2% for each BAUME timepiece purchased, Baume & Mercier is committed to donating 5% of its sales from the BAUME OCEAN Limited Edition collection to the NGOs Waste Free Oceans and SEAQUAL INITIATIVE in order to contribute to coordinated actions combating marine pollution. 5% is symbolic, representing the importance of the five oceans in our daily lives.
The OCEAN BAUME Limited Edition will be available for sale on www.baume-et-mercier.com and on partner sites such as www.mrporter.com from November 11, 2020.
Further information about our partners:
WASTE FREE OCEANS
Our principal objective is to reduce the global impact of marine debris. By coordinating the efforts of fisheries, recyclers, manufacturers and political decision-makers, WFO aims to reduce, reuse and recycle marine debris, lessening the impact on the environment and natural resources.
Follow @wastefreeoceans to stay informed.
SEAQUAL INITIATIVE links NGOs, businesses, local communities and local authorities in a program to promote circularity in coastal communities and fight plastic pollution, by creating value in waste recovered from the environment
Follow @seaqual.initiative to stay informed.